DirectAsia has been announced as one of 2015 Asia’s Top Influential Brands by Influential Brands® , the brand leadership platform from Brand Alliance. The distinction, Top Influential Brand, is based on research gained from field consumer insights, analysing the branding qualities, social listening and the measured impact of brands on consumers through face-to-face and online surveys with more than 4,000 consumers. The award considers data from the past 3 years (2015, 2014, 2013).