Pioneering Online Insurance Business launches in Thailand
Published: 09 Aug 2013
One of Asia’s fastest growing insurance groups is launching its
operations in Thailand.
Award-winning DirectAsia has proven to be a major success in both the
Hong-Kong and Singapore markets. DirectAsia currently has up to 4 per cent of
the private car insurance market share in Singapore, where it is an insurer.
DirectAsia Thailand, a newly
licensed broker in Thailand, the pioneer is set to win over Thais with its
lower-price and higher-service online distribution.
DirectAsia believes customers are tired of the old ways of buying car
insurance with dealers force selling or salesmen pushing unnecessary covers
that car owners neither understand nor need and at over-inflated prices.
Instead DirectAsia says it has created a customer segment and need-based
quotation process which it believes will provide Thai customers with better
value car insurance.
Each customer selects only the car insurance cover they need and pays for
extra drivers or extra options at their desired sum assured, only if they
choose. This, according to DirectAsia, is a major advancement from the
one-size-fits all policies in the market, particular those that are sold to
new car buyers. Tailoring covers for customers they claim also means motorists
will not be subsidizing higher risk profile drivers, as is usually the case
and often leads to over-inflated premiums.
The Thai broker aims to get its customers better car insurance prices than the
market and to prove it will be offering a best price promise for safe drivers.
The website comes with a “no insurance jargon” promise aimed at
enabling customers to make clear informed choices about the products they
need. Being fully integrated online brings for the first time to Thais, the
benefits of buying and managing insurance at customers’ own convenience
24/7.
DirectAsia is backing up its online business with a dedicated call centre so
customers can buy and mange their insurance over the phone or in person over
the counter. The company, which has a policy not to annoy customers by
telemarketing to them, says its inbound Customer Care centre will be an
essential part of its Thai operation, given the importance to Thais of
friendly service.
Michael Parker, Chief Executive Officer, Direct Asia Thailand, believes the
Thai market is ripe for online insurance. He said: ““The days of
being contacted with a pushy offer or being forced to buy insurance covers
that you do not need, are numbered. Consumers want a fair deal and want to do
business on their own terms. There is a better way, and that’s why we
are here - 24 X 7 online convenience with friendly telephone support whenever
you need it,”
Mr Parker added: “We are very confident that DirectAsia will deliver its
customers in Thailand tremendous value for money, greater product flexibility
and fast and effective customer service – representing, for the Thai
consumer, a radical change for the better when having to arrange
insurance.”
Robin Hood and DirectAsia
DirectAsia is introducing Robin Hood to the Thai market. Using cutting edge 3D
animation, DirectAsia has breathed life into the famed hero of English
folklore as a champion for its brand and its customers. The pint-sized
animated Robin Hood will feature in DirectAsia advertising, videos and other
communications.
"Mr Parker explains, “Robin Hood fought the greedy
money-men and helped hard-working and honest people. He embodies the spirit
and values of DirectAsia – he’s brave, fair and very direct.
He’s also good fun. We are happy to have him fighting for the best
deal for Thais.””
Contact Us
www.DirectAsia.co.th
Customer Care: 02-767-7777
(Mondays - Fridays: 8am - 8pm , Saturdays: 9am – 5pm)
Customer Care Centre:
173/21 Asia Centre, 20th Floor, South Sathorn Road, Thungmahamek, Sathorn,
Bangkok, 10120, Thailand.
About DirectAsia
DirectAsia Thailand is a part of the DirectAsia Group, an
insurance group headquartered in Singapore and with insurance companies in
Singapore, launched in 2010, and Hong Kong, launched in 2012.
DirectAsia Thailand is a licensed insurance broker
(Broker License No: ว0004/2556).