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DirectAsia Thailand launches the “Quote & Win Camry ESPORT” Campaign

Published: 01 Aug 2015

BANGKOK (1st AUGUST 2015) - launches the new campaign “Quote & Win Camry ESPORT” which offers chances to win 1 of 2 Camry ESPORTs worth total 3.2 million baht for all customers who quote or buy during August 1st to September 30th ,2015. Mr. Michael Parker, chief executive officer and Ms. Chonthicha Sangpan, head of marketing at Thailand have unveiled this new campaign with the aim to promote’s brand experience via its online and offline channels. The campaign will accelerate performance to exceed the company’s 2015’s target by Quarter 3, despite the economic down trend.

“With our target to exceed 10,000 customers, we are launching this campaign to give away 2 brand new 1.64 MB. Toyota CAMRY ESPORTs. Winners will be drawn from those who visited to check out our Best Price Guaranteed and get a quote, while those who purchase will get 10 Extra Chances.”, said Michael Parker, Chief Executive Officer of Direct Thailand.

“After our brand launch in January, our commitment to offer Best Price Guaranteed for Safe Drivers and our guarantee to provide personal care and arrive at the accident scene within 30 minutes, has been well-received with customer acquisition already growing 500% this year and we expect this campaign will help us hit our 2015 target”, added Mr Parker.

The company is promoting this campaign through 360degree marketing : mass media, digital communication and activation road shows. The advertisement on television will launched on 9th August 2015, across all Univision platforms. Road shows in prime locations including Mega Bangna Shopping Complex (27th August - 2nd September 2015) and Central Ladphrao ( 3rd - 8th September 2015).

“In this two month campaign, we expect chances to offer Brand Experience to over 30,000 visitors and callers as we’re confident they’ll like our great price and service. Moreover, we look forward to be a smarter choice and top of mind for their future car insurance needs. ”, said Chonthicha Sangpan, Head of Marketing of Direct Thailand.

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